Prime Minister of India Narendra Modi rolls out Ayushman Bharat-National Health Protection Mission (AB-NHPM) on 23 September.

AB-NHPM is Government of India’s transformative healthcare initiative, which intends to provide health insurance to the underprivileged sections of the Indian society. The scheme promises to provide secondary and tertiary care cover to more than 100 million economically disadvantaged and vulnerable families.

The scale of NHPM has the potential to change the healthcare landscape in India. Healthcare delivery, wellness centers, pharmaceutical and medical technology companies, and health insurance providers will play a critical role in the success of the scheme.

SKP has been connecting with domain experts, healthcare companies, other industries, and government representatives to better understand the business opportunities and challenges that are likely to arise with the implementation of the NHPM. This portal exclusively covers and tracks recent developments in NHPM, shares the industry pulse, and provides key insights to keep the businesses updated on the topic.

Leaders Speak

Ravi Menon - Senior Business Advisor, Healthcare discussing the agenda of the National Health Protection Mission, the delivery modes of the mission and the key to the success of this scheme.


India’s National Health Protection Mission – Ayushman Bharat - Will it impact the market size in India?

22 October 2018

Recently, there has been a lot of buzz around the future of Indian healthcare. India’s new NHPM initiative has received relentless coverage, ranging from positive to challenging, with everyone from government representatives to experts weighing in on this massive undertaking. [...]

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Implementation will be the key to the success of Universal Health Coverage

8 September 2018

The National Health Protection Mission is the Government of India’s program intended to provide health care access to the economically backward and weaker sections of the society, who as a case, have so far been neglected. It represents a quantum leap towards universal health care. [...]

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National Health Protection Mission

16 August 2018

National Health Protection Mission, popularly known as Ayushman Bharat (AB-NHPM) is Government of India’s transformative initiative which intends to provide comprehensive healthcare benefits to the underprivileged sections of the Indian society; thereby boosting productivity, creating employment and preventing impoverishment in the society.[...]

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The government has an excellent vision and well-defined objectives. The implementation approach has also become pragmatic and mindful of views from all the stakeholders. However, the premium amounts and the procedure costs are conservative and will have to be rationalized. Allowing portability across states and retaining higher package rates of existing schemes are steps which demonstrate the government’s flexibility.

Mr. Rohit Gulati Head Strategy and Group Marketing, Karl Storz Endoscopy India Pvt. Ltd.

PMJAY NHPM will bring about a shift in paradigm in the Indian Healthcare sector. It will take the penetration of health insurance among weaker section of the society from 4% to 40% very quickly. With the goal of universal health coverage, NHPM is a step in right direction. However, there are challenges linked to lack of healthcare infrastructure and Human Resource, that will have to be addressed to cater the large influx of patients. A long term sustainable strategy would be required to overcome these challenges and to make the scheme successful. Given the mammoth scale of execution, it would be an important and necessary step for government to involve, partner and on-board all stakeholders linked to PMJAY delivery.

Mr. Badhri Iyengar MD South Asia and South East Asia
Smith and Nephew Healthcare

India’s latest health care mission will provide tremendous benefits and create opportunities within the healthcare ecosystem. The scale of the scheme will lead to innovative solutions and structural changes in the industry over the next decade.

Mr. Annaswamy Vaidheesh Vice President, South Asia & Managing Director
GlaxoSmithkline Pharmaceuticals

It would not be wrong to call this the most ambitious initiative taken by India since independence. While the mission promises to address the healthcare affordability at the base of the pyramid, it is essential to pay attention to scientific pricing procedures & quality of the products & services being delivered. Also, given that there is a promise from the Government that the current pricing will be revisited to make them more logical, it will be good if it is linked to a clearly articulated timeline.

Mr. Probir Das Advisor, FICCI - Medical Devices Forum

One of the ways to make Ayushman Bharat (NHPM) financially viable and sustainable is to consider contributions to NHPM by the Industry as a part of Corporate Social Responsibility under current Ministry of Corporate Affairs guidelines on CSR.

Dr. Ajit Dangi President & CEO
Danssen Consulting

The coverage of the scheme is substantial and will be a game changer for the healthcare companies, hospitals, doctors, and other impacted sectors. This Mission will open new avenues of business for Logistics Service Providers. Those who already understand challenges and nuances of this business will be able to expand quickly to provide distribution arrangements at Tier III and IV cities.

Mr. Sandeep Aggarwal Director & COO
Parekh Integrated Services
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