Nexia International
SKP Group
IAB Winner 2015

SKP wins ‘Social Media Networking Champion of the Year’ at the International Accounting Bulletin Awards 2015

1 October 2015

We are proud to announce that SKP has won the International Accounting Bulletin Award for Social Media Networking Champion of the Year (Single Firm) for 2015.

SKP was recognised for its creativity, innovation and growth in the implementation of its social media strategy across all platforms. The success was attributed to their emphasis on sharing pertinent alerts, thought-leadership articles and
reportsinreal time in line with the overall business strategy.

“While our social media activities supported our traditional marketing activities, we intentionally focused on sharing pertinent information with followers, generating strong content rather than promotional posts about our service offerings,” explains Mr Manoj Gidwani, Partner, SKP Business Consulting LLP.

Judges have commended the firm's social media strategy stating that it heightened brand awareness and visibility resulting in an increased number of followers (+133% on LinkedIn, +609% on Facebook) as well as website traffic referral (+158%).

Mr Gidwani also commented: “We are extremely excited to have won ‘Social Media Networking Champion of the Year’. It is an honour to be recognised and awarded by the IAB, the only global publication covering the professional services field. This could not have been achieved without our partners and team leaders providing quality thought leadership material, and the efforts of our Communication and Business development team for their commitment to, and ownership of, our social media. Over the coming years, we hope to see even more activity and increased interaction through our social media and aim to continue providing meaningful information to assist businesses – not only in India but globally.”