Construction Materials Market Assessment for Tikidan India

Client Overview

Tikidan India is a leading provider of high-performance construction materials, specializing in waterproofing, insulation, and protective coatings. ​The company aimed to expand its market presence by gaining a deeper understanding of the demand, competitive landscape, and customer preferences for its product portfolio in the Indian construction sector​. To achieve this, Tikidan engaged us to conduct a comprehensive market assessment focusing on its key construction material products.​

Our Approach

We offered a data-driven solution that combined both primary and secondary research to provide Tikidan with actionable insights into market demand, customer preferences, and competitor positioning​.

• Telephonic Interviews: Conducted 40 telephonic interviews with a diverse group of stakeholders, including construction contractors, architects, and distributors. These interviews helped gather insights on purchasing behaviors, product preferences, and challenges faced with existing construction materials.​
• Face-to-Face Interviews: Conducted 20 in-depth face-to-face interviews with industry experts, large-scale contractors, and decision-makers in infrastructure projects. The objective was to assess the performance expectations, pricing sensitivities, and brand perceptions specific to Tikidan’s construction material products​.
• Secondary Research: Analyzed industry reports, competitor data, and government infrastructure policies to understand broader market trends, growth drivers, and demand forecasts for construction materials in India​.

Impact We Created

• The client implemented our recommendations to enhance distribution in tier-2 and tier-3 cities, resulting in a 15% increase in market penetration within these regions over a six-month period​.
• Tikidan’s new contractor training programs led to a 30% improvement in contractor loyalty, with many contractors now preferring Tikidan’s products due to their advanced knowledge of proper application techniques.​
• Tikidan’s focus on promoting eco-friendly materials esulting in a 25% growth in sales from environmentally conscious customers​.