Global Partner. Integrated Solutions
Client Overview
The client, Astick Holdings Co., Ltd, is a Japanese company specializing in medical teaching systems, including e-learning, textbook production, and online seminar management. The objective was to assess the market opportunity for offering Continuing Nursing Education (CNE) programs in India.
Our Approach
Market Overview
Evaluated the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for CNE in India along with potential delivery methods and regional preferences for CNE courses.
Distribution Landscape
Evaluated the market based on factors such as subjects taught, teaching modes, batch sizes, fee structure.
Expert Interviews
Engaged with over 30+ nurses and CNE tutors to validate market hypotheses, identifying CNE courses.
Future Projections
Forecasted the overall market’s growth over the next five years, analyzing paid CNE courses offered, nursing council mandate for conducting CNE courses in India.
Impact We Created
- Delivered a detailed analysis of the CNE market size, growth potential, and segmentation, helping the client identify target regions.
- Clarified the regulatory framework, including compliance with nursing council ensuring the client’s offerings align with mandatory requirements for licensure renewal.
- Proposed collaborations with leading nursing colleges, hospital chains, to establish credibility and rapidly scale program reach.