Assisting Eatamala in Evaluating Dialysis Market Opportunities in Healthcare

Client Overview

Eatamala is a Philippines-based company specializing in healthy food and beverage products, as well as dietary supplements. The company aimed to explore opportunities for expansion into the dialysis market​. The client sought our assistance to evaluate the market attractiveness of the dialysis industry in the Philippines and identify high-growth segments.​

Our approach

• Segmented the market by different types of dialysis services (hemodialysis and peritoneal dialysis), regional distribution, and patient demographics. Analyzed both private and public sector involvement in providing dialysis services​.
• Conducted 40 telephonic interviews with local healthcare providers, administrators of dialysis centers, and suppliers of dialysis equipment across major cities like Manila, Cebu, and Davao. The interviews focused on understanding service capacity, demand trends, and pain points.​
• Conducted 15 face-to-face interviews with key stakeholders, including directors of leading dialysis centers, nephrologists, and representatives from health insurance providers​.
• Projected the growth rate of the dialysis market over the next five years, considering factors such as the expected rise in CKD cases, healthcare infrastructure development, and regulatory support​.

Impact We Created

• We recommended that the client target this high-growth segment by investing in strategically located hemodialysis centers in both urban and semi-urban areas​.
• Client should invest in state-of-the-art dialysis equipment and focus on enhancing service capacity to differentiate themselves from competitors.​
• We recommended the client prioritize opening dialysis centers in underserved regions​.