Global Partner. Integrated Solutions
Client Overview
UOPeople aims to enter the Indian online higher education market. The focus was to assess the market size, including the overall online higher education segment for both Indian and international universities, as well as the online certificate market. Additionally, the study explored key challenges, government incentives, and regulatory frameworks.
Our Approach
Market Overview
Conducted a comprehensive analysis of the Indian online higher education market, focusing on market size, growth drivers, regulatory environment, key challenges, government incentives, and major players.
Distribution Landscape
Evaluated the market based on factors such as pricing, courses offered, teaching modes, batch sizes, placement opportunities, scholarships, and accreditation from various authorities.
Expert Interviews
Engaged with over 20 industry experts and alumni to validate market hypotheses, identify high-demand courses, and assess prevailing fees for Indian and international universities.
Survey Insights
Conducted a survey with over 90 participants segmented into working and non-working professionals, encompassing individuals with high school, graduate, and postgraduate education who are either pursuing or planning to pursue a degree.
Future Projections
Forecasted the market’s growth over the next five years, analyzing revenue trends, undergraduate and postgraduate course offerings, certificate programs, and the working vs. non-working professional segment.
Impact We Created
- Recommended a phased entry strategy for the Indian market, starting with certificate courses to establish brand recognition, followed by offering full degree programs through online mode.
- Provided pricing recommendations for UG and PG degree programs, along with insights into the most in-demand courses. Also suggested initial certificate programs to attract students.
- Proposed marketing strategies, including flexible payment plans and partnerships with local universities.