Supporting a UAE Healthcare Institution in HOT Facility Launch and Service Expansion.

Client Overview

Our client was a well-established institution in the healthcare sector, sought to expand its services by launching a Hyperbaric Oxygen Therapy (HBOT) facility and expanding into specialized centers. The institution needed a thorough understanding of the market landscape for each type of healthcare center, including demand potential, competitive landscape, and service gaps.

Our Approach

• We conducted detailed research on the HBOT market, analyzing growth drivers such as the rise in chronic conditions, diabetic care devices needs, and post-surgical recovery.​
• The 25 interviews with healthcare experts and industry professionals across the HBOT, ophthalmology, pediatric, and women’s health sectors were conducted. These interviews provided valuable insights into market trends, regulatory challenges, and patient needs​
• We further conducted 10 in-depth interviews with current and potential patients to understand their preferences, pain points, and expectations regarding the healthcare services being considered for expansion.​
• Lastly, we conducted 30 telephonic interviews with local healthcare providers, health insurance companies, and regulatory authorities to gather insights into operational challenges.

Impact We Created

• The analysis revealed a strong underserved demand for HBOT services in the region, with a projected annual patient volume of 2,500 to 3,000 patients in the first two years​
• Our research showed that the Ophthalmology center could expect double digit annual growth rate in patient visits, supported by a rapidly aging population and increasing awareness of eye care services​.