Vietnam FMCG Market Assessment with Regional Trend Analysis

Client Overview

A leading American business consulting firm, assisting a globally renowned FMCG conglomerate with its IPO in Vietnam, engaged Nexdigm to conduct a market assessment of the Vietnam FMCG sector. ​The study aimed to highlight the FMCG economy of Vietnam and how past economic trends in Thailand and China align with Vietnam’s FMCG market dynamics.​

Our Approach

• Conducted a comprehensive FMCG market study across Vietnam, China, and Thailand to highlight economic and consumer trends shaping Vietnam’s growth.​
• Analyzed key market parameters, including GDP-FMCG spending correlation, modern trade expansion, premiumization trends, e-commerce growth, wealth distribution across the cities, and the impact of a tech-savvy consumer base.​
• Executed extensive primary research with local consultants in each country to capture market dynamics and consumer behavior without language barriers.​
• Validated findings through detailed secondary research, ensuring data accuracy and a strong market narrative.​
• Delivered a quantitative and qualitative comparative report, showcasing how Vietnam is following Thailand and China’s FMCG growth trajectory, enabling the client to make informed decisions for the IPO strategy.​

Impact We Created

• Our qualitative comparative analysis, complemented by detailed graphs, provided the consulting firm with key insights to draft a well-informed IPO prospectus for the FMCG conglomerate.​
• The study offered the client a deep understanding of Vietnam’s FMCG industry, highlighting growth potential, market drivers, and future opportunities.​