The IT and ITeS sector drives global digital transformation through software development, cloud computing, cybersecurity, AI, data analytics, and business process outsourcing (BPO). Market research analyzes emerging tech trends, outsourcing models, enterprise adoption rates, and the evolving regulatory landscape across regions. Analysts evaluate vendor ecosystems, talent availability, and demand from verticals like BFSI, healthcare, and retail. With digital-first strategies gaining momentum, research supports decision-makers in tracking innovation, improving service delivery, and identifying opportunities in automation, managed services, and platform-based models.