Loans and Advances

Loans and advances are central to financial services, facilitating capital access for consumers, SMEs, and corporations. Market research in this category examines lending products like personal loans, home loans, business credit, and microfinance. Key drivers include interest rate trends, borrower behavior, credit risk assessment, and regulatory frameworks. Fintech innovations are transforming the landscape through digital lending platforms, alternative credit scoring models, and instant disbursal systems. By analyzing borrower segmentation, competitive dynamics, and default patterns, market intelligence helps lenders optimize portfolio quality, manage risk, and align with emerging consumer demands.

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