The automotive aftermarket has become one of the most critical revenue and profitability drivers for both OEMs and suppliers. Globally, the automotive aftermarket is projected to cross USD 1.2 trillion by 2030, fueled by rising vehicle ownership, longer vehicle lifecycles, and increasing demand for spare parts, accessories, and service solutions.
At the same time, the landscape has grown increasingly competitive. OEM-branded spare parts face constant pressure from low-cost third-party suppliers, while digitalization is opening new fronts in aftermarket offerings such as predictive maintenance, software upgrades, and connected mobility services. In this environment, differentiation and positioning have become vital for ensuring long-term market leadership.
This is where aftermarket product benchmarking plays a transformative role. By systematically comparing features, pricing models, service quality, and customer-centric innovations across competitors, businesses can uncover opportunities to enhance value, capture customer loyalty, and strengthen profitability.
Nexdigm’s Approach to Automotive Aftermarket Product Benchmarking
At Nexdigm, we believe that aftermarket competitiveness is shaped not only by product quality but also by the value ecosystem surrounding it. Our automotive aftermarket product benchmarking methodology creates a 360° view of how aftermarket offerings perform across geographies, customer segments, and service channels.
- Comprehensive Feature & Price Mapping: We analyze competitor offerings across critical dimensions such as part durability, warranty policies, pricing tiers, and compatibility across vehicle models. This enables clients to identify gaps and opportunities in both premium and budget segments.
- Cross-Segment Benchmarking: Our approach covers OEM-branded spare parts, independent third-party suppliers, and emerging digital aftermarket services. By mapping this landscape, we help clients understand where they stand against both global giants and local disruptors.
- Integration of Technical Data & Market Insights: Benchmarking is not just about technical specifications. Nexdigm integrates pricing intelligence, customer preference studies, and service network assessments with product data, offering a holistic perspective on market positioning.
- Outcome-Oriented Framework: Every benchmarking exercise culminates in actionable insights, from identifying the most effective pricing and bundling strategies, to highlighting innovation opportunities in connected services, to recommending geography-specific positioning strategies.
Through this structured, insight-driven approach, Nexdigm empowers automotive clients to make strategic aftermarket decisions that enhance both competitiveness and profitability.
Strategic Value for Automotive Clients
Aftermarket product benchmarking is a strategic enabler that helps automotive players secure long-term market leadership. By partnering with Nexdigm, clients unlock value across multiple dimensions:
- Strengthening Market Leadership: Benchmarking enables companies to stay ahead of industry disruptors by continuously tracking competitor offerings, warranty structures, and digital service add-ons. This foresight ensures clients maintain leadership positions in both traditional and emerging aftermarket segments.
- Informed Decision-Making: Through a blend of technical comparisons and customer-driven insights, Nexdigm provides clarity on which features or services drive adoption. This helps clients prioritize investments in areas with the highest impact on customer retention and revenue growth.
- Customer Retention & Loyalty: Consumers are increasingly comparing aftermarket offerings across price, quality, and service experience. Benchmarking helps align client strategies with these evolving expectations, ensuring loyalty through superior value propositions rather than price wars alone.
- Profitability & Sustainable Growth: For many OEMs, the aftermarket contributes 40–50% of overall profitability. Nexdigm’s benchmarking approach helps maximize this margin potential by identifying cost efficiencies, pricing levers, and innovation opportunities, ensuring resilient growth even amid competitive pressures.
In essence, our aftermarket benchmarking framework equips clients not just to compete, but to outperform and differentiate in a market where every advantage matters.
To take the next step, simply visit our Request a Consultation page and share your requirements with us.
Harsh Mittal
+91-8422857704