Brand relevance is increasingly shaped by real-time perceptions and ever-evolving consumer expectations. While companies work diligently to craft strategic brand narratives, there is often a disconnect between internal brand vision and external audience perception.
Without structured measurement, this gap results in missed opportunities, diluted messaging, and declining brand equity. Structured brand surveys offer a disciplined approach to capturing how a brand is truly viewed, providing clear metrics to guide positioning, communication, and growth strategy.
At Nexdigm, we ensure that brand surveys deliver clarity, direction, and measurable impact through the use of proven tools and scoring frameworks.
Tools We Use for Brand Surveys
Our brand survey methodology integrates a comprehensive set of research tools designed to ensure precision, scale, and actionable insight. Each tool is selected based on the specific objectives of the survey. Some of the core tools we utilize include:
- Online Survey Panels: Access to targeted consumer segments across geographies, enabling high-quality, statistically relevant sampling.
- Computer-Assisted Telephone Interviewing (CATI): Useful for B2B and regional studies where online reach may be limited; ensures consistency and accuracy in responses.
- Mobile Survey Platforms: Ideal for real-time feedback collection and shorter pulse surveys, especially effective for brand recall and sentiment tests.
- In-App and On-Site Surveys: Deployed at critical customer journey touchpoints to measure brand perception during interaction or immediately post-experience.
- AI-Powered Text Analytics Tools: Help analyze open-ended feedback to extract brand associations, emotional drivers, and recurring sentiment themes.
These tools allow us to gather both quantitative metrics and qualitative insights. Thus, giving brand owners a comprehensive view of their market standing.
Frameworks We Use for Structured Scoring
To ensure brand perception is captured consistently and interpreted meaningfully, Nexdigm employs structured scoring frameworks that convert qualitative sentiment into quantifiable metrics. These frameworks enable benchmarking, comparison across demographics, and longitudinal tracking over time.
| Name of the Framework | Purpose | Benefits |
| Brand Awareness and Recall Index | Measures both spontaneous and aided awareness of a brand | Tracks visibility, campaign effectiveness, and competitor recall |
| Perception vs. Intention Matrix | Compares actual consumer perception with the brand’s intended positioning | Identifies gaps between brand strategy and market reality |
| Net Promoter Score (NPS) | Evaluates likelihood of customer recommendation | Benchmarks customer loyalty and highlights detractor pain points |
| Brand Equity Composite Score | Aggregates various brand dimensions into a unified index | Provides a single health score across trust, relevance, esteem, and differentiation |
| Attribute-Level Rating Scales | Scores performance across specific brand or communication elements | Pinpoints strengths and areas for improvement at a granular level |
Nexdigm’s research-backed methodologies and scoring frameworks provide leadership teams with clear, comparative, and actionable insights.
Whether you’re repositioning, expanding to new markets, or tracking long-term equity, our survey solutions help you uncover what your consumers really think and how to bridge the gap between brand strategy and market reality.
Let’s start with a discovery conversation. Connect with our brand insights team today.
Harsh Mittal
+91 96549 82241