In automotive industry, connectivity has emerged as the new competitive frontier. By 2030, over 95% of new vehicles sold globally are expected to come equipped with connected features, transforming cars into digital ecosystems that deliver navigation, infotainment, telematics, predictive maintenance, and personalized services.
For automakers, this shift presents both opportunities and challenges. On one hand, connected services open up recurring revenue streams through subscriptions, data monetization, and digital add-ons. On the other hand, the market is increasingly crowded, with every OEM striving to differentiate on user experience, data security, and feature innovation.
The key question for automotive players is not whether to offer connected features, but which features, at what price points, and for which markets. This is where data-backed competitive benchmarking frameworks become indispensable. By systematically analyzing competitor offerings and market dynamics, automakers can calibrate their connected car strategies with precision ensuring they are not just participating in the race but leading it.
Nexdigm’s Data-Backed Benchmarking Framework for Connected Cars
At Nexdigm, we understand that connected car strategies can no longer rely on intuition or generic industry reports. They need to be grounded in data, market intelligence, and competitor insights. Our benchmarking approach is built around a structured framework that combines technical product comparisons, customer adoption trends, and monetization models to give automakers a complete view of where they stand and where they should head.
Our framework rests on five key pillars:
Feature Benchmarking Framework
Connected cars today come packed with dozens of features, but not every feature drives customer preference. Nexdigm’s Feature Benchmarking Framework compares competitor offerings across key areas such as infotainment, ADAS, telematics, OTA updates, and cybersecurity.
By mapping these parameters, we highlight common standards vs. true differentiators, helping automakers focus on features that deliver the highest customer impact and avoid over-investing in low-value additions.
This framework answers the critical question: “Which features matter most to customers, and how do we compare against competitors?”
Price-to-Value Benchmarking Framework
In connected cars, the success of a feature depends not only on its presence but also on how it is priced and bundled. Nexdigm’s Price-to-Value Benchmarking Framework evaluates competitor strategies across subscription models, bundled packages, freemium vs. premium tiers, and customer willingness to pay.
This analysis helps automakers align their pricing with perceived value, unlock opportunities for recurring revenue streams, and design competitive yet profitable pricing strategies.
Cross-Market Adoption Benchmarking Framework
Connected car adoption varies widely across regions. What resonates in North America (e.g., telematics for insurance) may differ from Asia or Europe, where priorities lean toward infotainment or compliance features. Nexdigm’s Cross-Market Adoption Framework compares adoption levels, regulatory landscapes, and infrastructure readiness across markets.
This enables automakers to tailor connected strategies to each geography, ensuring feature rollouts and pricing models align with local consumer demand and ecosystem maturity.
Customer Experience (CX) Benchmarking Framework
In the connected car space, experience often outweighs technology. A feature may exist, but if it’s hard to use or poorly integrated, customers won’t value it. Nexdigm’s CX Benchmarking Framework evaluates how competitors deliver on ease of use, interface design, mobile integration, and subscription management.
This helps automakers identify experience gaps, refine user journeys, and ensure their connected offerings are not just functional but truly seamless and intuitive for drivers.
Innovation & Future-Readiness Framework
The connected car race is evolving rapidly, with new technologies reshaping customer expectations. Nexdigm’s Innovation & Future-Readiness Framework benchmarks emerging areas such as AI-driven personalization, V2X connectivity, predictive maintenance, AR/VR driver assistance, and ecosystem partnerships.
This approach helps automakers spot white spaces, anticipate future trends, and position themselves as leaders in the connected mobility landscape.
At Nexdigm, our Competitive Intelligence solutions help you identify the right features, optimize pricing models, tailor regional strategies, and future-proof your connected offerings.
To take the next step, simply visit our Request a Consultation page and share your requirements with us.
Harsh Mittal
+91-8422857704