How Companies Using Consumer Surveys Achieve 60% Higher Customer Satisfaction Scores

Organizations across industries are emphasizing on aligning their offerings with actual consumer needs, rather than relying on internal assumptions or data. Consumer surveys provide a systematic approach to capturing these insights at scale. Surveys serve as a reliable tool for collecting structured feedback directly from the end user, whether the objective is to assess product-market fit, refine brand messaging, or measure post-purchase satisfaction. 

Research indicates that companies leveraging consumer surveys throughout their decision-making processes report up to 60% higher customer satisfaction scores. When integrated effectively, consumer surveys act as a strategic enabler. 

Benefits of Consumer Surveys

Consumer surveys deliver structured insights that can drive strategic, data-informed decisions across the organization. Some of the key benefits of conducting consumer survey are-

Nexdigm’s Consumer Survey Offering

Nexdigm view consumer market surveys as strategic tools that drive business alignment, market responsiveness, and customer-centric innovation. Our approach is designed to deliver insights that are timely, actionable, and relevant across multiple functions within an organization.

We collaborate closely with clients to develop custom survey solutions that align with specific business objectives. Each engagement is grounded in a thorough understanding of the client’s target audience, industry dynamics, and decision-making needs. Our Consumer Survey Services Cover: 

• Pre-Launch Validation: Testing concepts, identifying whitespace, refining prototypes, and validating product-market fit.  
• Pricing and Packaging Research: Van Westendorp, Gabor-Granger, and Conjoint models to optimize price bands and value perception. 
• Messaging and Positioning Assessment: Identify which messages resonate, what consumers understand, and where they drop off. 
• Post-Purchase and CX Tracking: Measure satisfaction (CSAT), loyalty (NPS) and friction (CES) across multiple touchpoints. 
• Brand Health and Market Perception Studies: Track awareness, recall, associations, and competitive positioning. 

Frameworks and Methodologies We Use

At Nexdigm, we place a strong emphasis on research integrity, relevance, and rigor. Our consumer surveys are built upon well-established frameworks and analytical models to ensure that the insights we deliver are both statistically valid and strategically useful.

Framework	Purpose	Benefits
MaxDiff Analysis	Determines relative preference or importance of features or attributes	Provides clear ranking of consumer priorities; eliminates response bias from traditional rating scales
Van Westendorp Price Sensitivity Meter	Identifies acceptable price ranges and perceived value	Helps define optimal pricing windows; supports value-based pricing strategies
Gabor-Granger Pricing Model	Assesses willingness to pay across different price points	Measures price elasticity; informs pricing and revenue optimization
Kano Model	Classifies product features into basic, performance, and delight categories	Guides innovation by focusing on what satisfies or delights users
Conjoint Analysis	Evaluates trade-offs consumers make between features, price, and packaging	Supports product bundling, pricing decisions, and market simulation
CSAT, NPS, CES	Measures satisfaction, loyalty, and service effort	Tracks customer experience health; identifies improvement areas across touchpoints
Open-Ended Text Analysis	Analyzes qualitative feedback from surveys	Uncovers themes, pain points, and emotional drivers often missed in structured questions

Nexdigm Case 

A national retail brand struggling with declining repeat purchases engaged Nexdigm to pinpoint the real drivers of dissatisfaction across 120+ stores. Using CSAT, NPS, CES, sentiment analysis, and MaxDiff on 22 attributes, we identified 6 key issues shaping most negative experiences. Redirecting efforts toward these priorities led to a 57% CX score improvement, 12% higher repeat purchases, and reduced escalations within three months. 

To take the next step, simply visit our Request a Consultation page and share your requirements with us.     

Harsh Mittal  

+91-8422857704  

enquiry@nexdigm.com