The automotive industry is evolving into a technology ecosystem, driven by two transformative forces electrification and connectivity. As vehicles become cleaner, smarter, and more software-defined, OEMs and Tier-1 suppliers are under growing pressure to balance innovation speed with return on R&D investment. While global EV sales are expected to surpass 17 million units in 2025 (IEA), the pace of technological advancement varies widely across OEMs, suppliers, and regions. Similarly, connected vehicle platforms are redefining mobility experiences but remain fragmented in integration and scalability.
Through its Automotive Competitive Intelligence practice, Nexdigm empowers OEMs and Tier-1 suppliers with data-driven benchmarking insights that connect R&D outcomes to business strategy, supporting efficient investments, faster integration cycles, and long-term innovation leadership.
Why Technology Benchmarking Matters for Electrification and Connectivity
Electrification and connectivity are converging pillars of the modern automotive roadmap. As EV platforms become increasingly software-driven, OEMs must ensure that battery efficiency, digital architecture, and connectivity infrastructure evolve in sync. Technology benchmarking enables them to measure, compare, and calibrate this progress across competitors, suppliers, and global markets.
- Optimizing R&D Investment: Benchmarking highlights where OEMs are over-investing or under-investing across technologies such as batteries, BMS, OTA updates, or telematics. It helps realign budgets toward high-value technologies that accelerate ROI and product differentiation.
- Accelerating Integration Between EV and Connected Systems: The next phase of mobility demands seamless integration of charging ecosystems, digital diagnostics, and connected interfaces. Benchmarking identifies technology gaps that delay this convergence and guides faster cross-functional collaboration.
- Tracking Global Innovation Maturity: From Asia’s battery hubs to Europe’s connectivity standards, benchmarking provides visibility into regional technology readiness. It enables leadership to benchmark adoption timelines and set realistic targets for global platform deployment.
- Enhancing Compliance and Sustainability Readiness: With evolving safety, emissions, and data-governance regulations, benchmarking ensures that innovation pipelines align with upcoming policy frameworks, minimizing redesign risks and compliance costs.
- Strengthening Competitive Differentiation: By mapping competitors’ technological progress, OEMs can position new products strategically, highlighting range, connectivity, or digital capability advantages that translate directly into market leadership.
Nexdigm’s EV Technology Benchmarking Approach
At Nexdigm, we combine competitive intelligence, R&D analytics, and technology foresight to help OEMs and Tier-1 suppliers make informed innovation decisions across electrification and connectivity ecosystems. Our benchmarking framework is designed to measure technology maturity, ecosystem readiness, and integration efficiency against global leaders.
- Technology Mapping and Clustering: We categorize key technologies across EV propulsion, battery management, power electronics, telematics, and digital connectivity systems. This mapping provides a clear view of where OEMs stand in each domain and where competitors are leading.
- Cross-Industry and Ecosystem Benchmarking: Our analysis spans automotive OEMs, Tier-1 suppliers, semiconductor firms, and charging infrastructure providers. This multi-layer comparison helps identify collaboration opportunities and innovation overlaps across the value chain.
- Data Triangulation and Validation: We integrate verified data from R&D filings, patent databases, supplier disclosures, and Nexdigm’s proprietary research, ensuring accuracy and cross-market consistency for actionable insights.
- Innovation Scoring and Readiness Modeling: Nexdigm develops readiness matrices and performance heatmaps based on metrics such as technology maturity, scalability, and integration velocity. This enables OEMs to visualize their innovation trajectory versus global peers.
- Strategic Deliverables: Our benchmarking reports include EV technology readiness dashboards, Connectivity integration scorecards, R&D investment and cost-efficiency insights, and Strategic recommendations for roadmap alignment and partnership focus.
Through its structured, data-backed benchmarking framework, Nexdigm empowers OEMs and Tier-1s to align electrification and connectivity strategies with global innovation trends.
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Harsh Mittal
+91-8422857704