The F&B industry is in the middle of a seismic shift. From skyrocketing demand for healthier foods to raw material price spikes of USD 50–200 per metric ton, the rules of competitiveness are being rewritten in real time.
But here’s what’s surprising: despite operating in a USD 9 trillion market, most companies still lack a clear line of sight into how they stack up globally.
This is the gap where leaders fall behind. And the gap where benchmarking turns insight into advantage.
Challenges F&B Leaders Face Today
- Accelerating Sustainability Pressure: Over 30% of global greenhouse emissions are linked to food systems (FAO).
- Fragmented and Vulnerable Supply Chains: More than USD 1.6 trillion in global food output is lost yearly due to logistics inefficiencies and disruptions.
- Digital Adoption Gaps: While global digital food-service transactions crossed USD 500 billion, many manufacturers still lag in e-commerce optimization and customer analytics.
- Increasing Global Regulatory Complexity: Over 100 countries have introduced new food safety, labeling, sustainability, or nutrition regulations in the last three years.
Nexdigm’s Global Food Industry Benchmarking Studies
At Nexdigm, we design benchmarking studies that go beyond simple performance metrics. Our Global Food Industry Benchmarking Analysis integrate competitive intelligence, global best practices, and sector-specific insights to give F&B leaders a complete view of where they stand and how they can improve.
Pricing & Promotions Analysis
With food inflation hitting USD 700+ billion globally in 2023, pricing missteps can crush margins. We benchmark:
- Competitor SKU pricing
- Discount mechanics & seasonal promotions
- Bundling strategies across 40+ major global markets
Innovation & Product Development
Over USD 500 billion has shifted to plant-based, clean-label, and functional foods in the past 5 years. We benchmark:
- Plant-based and fortified product adoption
- Clean-label formulations
- Category white spaces for new product development
Supply Chain & Procurement Efficiency
Global food supply chains waste over 1.3 billion tons annually—nearly USD 1 trillion in value lost. We evaluate:
- Procurement models
- Freight and logistics costs
- Supplier resilience and sourcing diversity
Customer Experience & Digital Engagement
With over USD 1.5 trillion spent on online groceries and food ordering in 2024, digital CX is now a revenue engine. We benchmark:
- Loyalty program performance
- App functionality & digital ordering journeys
- Personalization maturity
Sustainability & ESG Alignment
Food systems generate over 30% of global emissions, while 91 countries now enforce sustainability reporting. We assess:
- Packaging sustainability
- Waste reduction metrics
- Renewable energy adoption
- ESG compliance readiness
Future of Benchmarking in F&B
- AI-Enabled Market Intelligence: Real-time tracking of competitor pricing, new launches, and consumer sentiment using AI and big data.
- End-to-End Supply Chain Visibility: Benchmarking that incorporates resilience metrics—not just efficiency—across procurement, transport, and last-mile delivery.
- Sustainability as a Core Differentiator: With global ESG investments exceeding USD 30 trillion, benchmarking will increasingly evaluate climate impact, packaging cycles, and traceability.
- Consumer-Centric Innovation Pipelines: Using behavioral and e-commerce data to benchmark against emerging diets, functional trends, and global flavor shifts.
Nexdigm Case
A global F&B company struggling with declining category margins and slow innovation cycles engaged Nexdigm for a multi-country benchmarking study. We analyzed 62 competitor SKUs, mapped promotions across 9 global markets, and benchmarked sustainability practices against top ESG performers. The result: A redesigned product portfolio, a 14% improvement in pricing efficiency, and the launch of three new functional SKUs projected to add USD 38 million in incremental revenue.
To take the next step, simply visit our Request a Consultation page and share your requirements with us.
Harsh Mittal
+91-8422857704