The global food and beverages (F&B) industry is one of the most dynamic sectors in the world, valued at over USD 9 trillion in 2024. With rapid changes in consumer preferences, regulatory frameworks, and supply chain dynamics, the sector faces constant pressure to adapt.
From the rising demand for plant-based alternatives and functional foods to growing expectations for sustainability, traceability, and digital engagement, F&B companies are navigating unprecedented complexity. At the same time, commodity price volatility, inflationary pressures, and evolving distribution models continue to challenge profitability.
In this environment, global benchmarking studies have become critical tools for F&B leaders. They enable businesses to compare operations, pricing strategies, innovation pipelines, and ESG initiatives with global peers, uncovering insights that fuel long-term competitiveness.
Nexdigm’s Global Food Industry Benchmarking Studies
At Nexdigm, we design benchmarking studies that go beyond simple performance metrics. Our Global Food Industry Benchmarking Analysis integrate competitive intelligence, global best practices, and sector-specific insights to give F&B leaders a complete view of where they stand and how they can improve.
Core Focus Areas of Our Benchmarking Studies
- Pricing & Promotions Analysis: Comparative evaluation of competitor product pricing, discount strategies, bundling, and promotional campaigns across different regions.
- Innovation & Product Development: Benchmarking adoption of plant-based foods, clean-label products, fortified/functional ingredients, and health-focused innovations to identify white spaces in the market.
- Supply Chain & Procurement Efficiency: Assessing sourcing models, raw material cost variances, logistics efficiency, and resilience strategies against global leaders.
- Customer Experience & Digital Engagement: Measuring how leading F&B companies are using loyalty programs, digital ordering, mobile apps, and personalized campaigns to strengthen customer relationships.
- Sustainability & ESG Alignment: Comparing competitor adoption of sustainable packaging, waste reduction, carbon footprint management, and compliance with international ESG mandates.
By combining these dimensions, Nexdigm delivers actionable insights that guide product strategy, operational efficiency, and market expansion decisions. We help F&B companies transform benchmarking results into sustainable competitive advantage.
Future of Benchmarking in F&B
The future of the food and beverages sector will be defined by real-time intelligence, innovation agility, and sustainability leadership. Traditional benchmarking will evolve into a continuous, technology-driven process that enables faster decision-making.
- AI-Enabled Benchmarking: Artificial intelligence and big data will allow F&B companies to track competitor pricing, product launches, and consumer sentiment in real time, creating a live benchmarking ecosystem.
- Consumer-Centric Insights: Benchmarking will increasingly integrate social listening, e-commerce analytics, and consumer behavior data, helping companies design products that align with shifting dietary and lifestyle preferences.
- End-to-End Supply Chain Visibility: Global benchmarking will expand beyond cost metrics to include resilience, sustainability, and transparency—critical in an era of frequent supply disruptions.
- Sustainability as a Core Metric: ESG benchmarking will move from optional to mandatory, as regulators and consumers demand proof of climate action, waste reduction, and responsible sourcing.
In this future landscape, F&B leaders who continuously benchmark against global peers will be better positioned to innovate faster, adapt quicker, and lead responsibly. Nexdigm will remain a strategic partner in enabling this transformation through data-backed, actionable competitive intelligence.
Discover how Nexdigm’s Food & Beverages Competitive Intelligence can help your business benchmark globally, innovate smarter, and secure long-term leadership in the F&B industry.
To take the next step, simply visit our Request a Consultation page and share your requirements with us.
Harsh Mittal
+91 96549 82241