In India’s automotive sector, consumer surveys capture evolving buyer expectations across conventional and electric vehicles, including performance, pricing, charging convenience, and brand trust.
A consumer survey is a structured research method used to collect customer opinions, preferences, experiences, and satisfaction levels regarding products or services.
As electric vehicle adoption accelerates in India, manufacturers face shifting demand patterns and technology perceptions. Continuous product feedback through consumer surveys helps companies refine EV features, address usability barriers, and align offerings with local driving conditions and ownership concerns.
This insight driven approach is critical for product acceptance, competitive positioning, and sustained success in India’s rapidly transitioning automotive market.
EV Sector Consumer Survey Insights along with Key Challenges
A consumer survey in an Automotive Product Feedback is a structured research method used to capture EV users’ perceptions, preferences, satisfaction, and usage experiences across vehicle features, pricing, charging, and ownership journey. These insights enable firms and policymakers to identify priority EV segments, adoption drivers, and market readiness levels across regions and user groups. Below stated are some challenges:
Charging Infrastructure Availability Gaps
Consumers report insufficient public charging stations beyond major urban corridors, causing range anxiety and limiting long-distance EV usability.
High Upfront Cost and Ownership Uncertainty
Survey feedback highlights concerns around high purchase prices, battery replacement costs, and unclear resale value versus conventional vehicles.
Product Reliability and Service Network Trust
Respondents cite worries about battery durability, real-world performance, and limited trained service technicians affecting confidence in long-term ownership.
Dealer Knowledge and Customer Education Gaps
Consumers note inadequate EV product understanding among dealers, weak guidance on charging, incentives, and ownership benefits during purchase decisions.
Nexdigm’s Consumer Survey Approach to Address EV Sector challenges
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Continuous EV Consumer Insight Capture
Nexdigm conducts structured consumer surveys across cities and EV segments to track range perception, charging behavior, cost sensitivity, and ownership experience gaps.
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Barrier Diagnosis and Benchmarking
Survey data is analyzed to identify root causes of adoption barriers and benchmark EV products, pricing, and experience against competitors.
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Product and Experience Improvement Roadmap
Insights are translated into prioritized actions on features, range communication, charging partnerships, pricing, and service processes for automakers.
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Pilot Interventions and Partner Enablement
Nexdigm supports dealer EV training, customer education, and service redesign pilots to address reliability, knowledge, and charging concerns.
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Closed Loop Measurement and Optimization
Repeat surveys and satisfaction tracking measure impact of changes, enabling continuous EV product refinement and stronger adoption outcomes in India.
How Nexdigm Makes EV Adoption Easier Through Consumer Surveys
Nexdigm provides Consumer Survey services through an end-to-end EV feedback framework that captures insights across the customer lifecycle from purchase intent to ownership and service. This includes survey design, sampling across city tiers and vehicle segments, digital and dealer-based data collection, and advanced analytics on range perception, charging behavior, cost sensitivity, and satisfaction. Listed are some pointers to make EV Adoption Easier:
- Insight to Action Translation: Nexdigm converts consumer findings into EV product, pricing, charging, and service improvement priorities. It also Enables automakers to address real user pain points across the ownership journey
- Barrier Identification and Experience Redesign: Nexdigm identifies adoption barriers and unmet expectations among Indian EV users. It supports feature, charging, and aftersales experience redesign aligned to usage needs.
- Continuous Feedback and Market Alignment: It implements ongoing consumer feedback loops to track perception and usage shifts. It enables evidence-based decisions, faster refinement, and stronger ownership confidence.
Nexdigm’s Case:
Nexdigm conducted nationwide EV consumer surveys for an Indian automaker across eight cities and 1,500 respondents. Insights led to charging partnership expansion and feature redesign, reducing purchase hesitation 26 percent and improving EV customer satisfaction scores 18% within one year.
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Harsh Mittal
+91-8422857704