More Features, More Problems
As competition intensifies, consumer electronics brands often overengineer their products by adding features in pursuit of differentiation and broader market appeal. But this approach often leads to bloated devices, rising development costs, and confused customers. A 2024 study revealed that 30% of product features in tech devices go entirely unused. In an industry where each new feature can cost hundreds of thousands of dollars to design, test, and deploy, the cumulative waste is significant. The consequences are real:
- Wasted R&D budgets on features that don’t influence purchase decisions
- Longer development cycles, delaying time-to-market
- Complex user experiences that reduce satisfaction and increase support costs
- Lower engagement as users overlook or abandon confusing features
The lesson is clear: more features don’t always equal more value, especially when they’re not aligned with actual user needs.
Using Product Surveys to Build Smarter, Efficient Devices
To avoid the pitfalls of feature overload, leading consumer electronics brands are turning to product surveys for smarter product development. Nexdigm’s surveys enable teams to separate assumptions from actual user preferences, before investing heavily in R&D. By leveraging targeted surveys, brands can:
- Prioritize What Truly Matters: Our team use techniques like MaxDiff analysis and Kano modeling to help distinguish between core features that drive purchasing decisions and secondary ones that offer limited value. This ensures that resources are allocated to features that have the greatest business and user impact.
- Validate Concepts with Real Users: Our concept testing surveys conducted across clearly defined user personas such as gamers, fitness enthusiasts, or business users, offer valuable insights into expectations, usability, and product relevance at the idea stage.
- Align Features with Willingness-to-Pay: Models such as Van Westendorp or Gabor-Granger are used by our experts to understand how much customers are willing to pay for different feature combinations, enabling pricing strategies that are both profitable and market-aligned.
- Tailor Features to Audience Segments: Our product surveys also capture regional and demographic preferences, helping brands localize feature sets.
What a Product Survey Process Looks Like for a Tech Brand
Nexdigm follows a structured, data-led approach to ensure that every product decision is backed by real user insights. Our product survey framework for technology and electronics brands is designed to reduce development risks, optimizing feature sets, and accelerating go-to-market readiness. Here’s how the process looks like:
Stage 1: Define Target Personas
We begin by identifying and segmenting the audience into distinct user personas, such as gamers, business professionals, early adopters, or health-focused users. This ensures the survey results reflect the needs and behaviours of the actual target market.
Stage 2: Conduct Feature Prioritization
Using techniques like MaxDiff analysis or Kano modelling, we help product teams in understanding which features users care about most and which ones offers limited perceived value. This prioritization helps in reducing unnecessary development cycles.
Stage 3: Validate Pricing and Packaging
Our team applies Van Westendrop or Gabor-Granger pricing models to determine how much users are willing to pay for specific features or bundles. This insight supports the creation of competitive, value-aligned pricing strategies.
Stage 4: Create a Feedback Loop
Post-launch we integrate continuous feedback mechanisms such as in-app surveys or satisfaction scoring tools to track real-time user sentiments. This ensures future product updates remain aligned with evolving user expectations.
Too many tech products fail not because of poor execution, but because of poor validation. Nexdigm’s product survey solutions help consumer electronics brands cut development waste, prioritize high-impact features, and create offerings that resonate deeply with their users.
Book a strategy session with our product research experts today and turn user insight into product success.
Harsh Mittal
+91 96549 82241