Vietnam is emerging as a medical tourism destination, combining accredited hospitals, skilled clinicians, and competitive treatment costs. Ho Chi Minh City alone receives over 85,000 foreign patients seeking care annually, according to its Department of Health. Rising cross-border patient inflows are stimulating hospitality demand around treatment hubs and services locally.
Tourism recovery and healthcare travel are concentrating visitors in major cities, stressing accommodation capacity, service depth, and localized experiences. Secondary destinations lack integrated hospitality ecosystems near hospitals and wellness clusters. Planned expansion aligned to patient pathways, seasonality, and spending profiles is essential to capture medical tourists and companions sustainably nationwide.
Nexdigm’s Offerings for Consumer Demand Surveys
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Demand segmentation
Nexdigm profiles international patients by procedure type, origin country, budget, and travel party, quantifying accommodation preferences, stay durations, and ancillary spend around hospitals and wellness providers across Vietnam.
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Location analytics
Catchment mapping links hospitals, airports, and hotels, identifying white spaces for new properties based on patient flows, accessibility, zoning, and competitive positioning across key cities and medical clusters.
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Experience design
Journey research uncovers service gaps in booking, admission support, diet, mobility aids, and recovery amenities, translating insights into standards, staffing models, and partnership frameworks with healthcare providers locally.
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Pricing and packages
Willingness to pay studies define room configurations, bundled medical stay offers, and seasonal pricing aligned to treatment cycles, insurer relationships, and companion demand patterns for target segments.
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Go to market
Channel analysis prioritizes hospital referrals, facilitators, and digital discovery, shaping brand positioning, partnerships, and launch roadmaps for medical adjacent hospitality developments and expansions across priority Vietnamese cities.
Nexdigm Insights Revealing Expansion Needs from Consumer Data
- Foreign patient peaks generate consistent occupancy demand near leading hospitals and recovery corridors across major urban centers, prompting strategic expansion planning.
- Companion travel contributes additional room nights, dietary services, and local transport requirements beyond treatment periods, notably in Vietnam, influencing service bundling.
- Patients increasingly prefer accredited, hygienic, and easily accessible hotels, guiding refurbishment priorities and brand standard enhancements near licensed medical facilities.
- Secondary cities reveal unmet demand, supporting new builds around emerging medical clusters such as Da Nang and Nha Trang.
- Procedure seasonality highlights the need for flexible inventory, recovery suites, and extended stay formats tailored to international patient segments.
- Survey insights also indicate opportunities for premium wellness packages, telehealth integration, and concierge services, aligning hospitality offerings with patient expectations and improving revenue capture.
- Optimized location planning, guided by Nexdigm’s survey analytics, ensures targeted expansion in high-demand corridors while reducing operational risk and enhancing service adoption.
Nexdigm Case
Nexdigm supported a southern Vietnam hospital network in assessing accommodation demand from inbound medical tourists and companions. Surveys showed most patients preferred stays within one kilometer of treatment centers and required recovery-support amenities, guiding a 100-room medical-stay hotel adjacent to the hospital cluster. Within its first year, the property operated at about 78% occupancy, around 20% higher than nearby leisure hotels, supported by formal referral agreements.
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Harsh Mittal
+91-8422857704