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Conducted Distributor Survey for Decorative Paints Player to Assess India’s Paint Industry

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Client Overview

A leaing player in decorative paints industries sought to gain an in-depth understanding of the competitive landscape within the Indian paint industry.​ The objective was to investigate current practices adopted by existing paint companies and assess if any unethical or unfair practices were prevalent.​

Our Approach

Defined Objectives

  • Gather insights into distributor perspectives across the paint industry.​
  • Identify key market practices, trends, and gaps in the distribution process.​
  • Investigate any unfair or unethical practices impacting market competition.​

Survey Execution

  • Conducted 270+ detailed distributor surveys each across 8 cities in India, ensuring geographic diversity and capturing varied market dynamics.​
  • Allocated a team of 2 professionals per city to carry out simultaneous surveys for efficiency and comprehensive data collection.​

Research Approach

  • Focused on structured interviews to gather qualitative insights on pricing strategies, market competition, supply chain dynamics, and overall business environment.​
  • Designed the survey to capture actionable insights into market behavior, including any malpractices.​

Impact We Created

  • Understand the intricacies of the paint market from the distributor’s perspective.​
  • Identify potential gaps in market practices and explore areas of competitive advantage.​
  • Detect instances of unfair practices, enabling the client to align its market strategies accordingly.​
  • Decorative paints industry was able to refine its entry strategy into the paints industry, ensuring compliance with ethical business practices and building stronger distributor relationships.​
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