Client Overview
Goodsmile, a top Japanese manufacturer of anime and manga figures, has a strong global presence, especially in Japan, the U.S., and Europe. The company was looking to expand into the UAE and KSA, Goodsmile aimed to assess market size, potential, and competition. To support this, Goodsmile engaged with Nexdigm for an in-depth analysis of the Toys and Hobby market in UAE and KSA.
Our Approach
- After gaining valuable insights from our Market Research on Hobby products in India, the client extended the study to evaluate the overall Toy and Hobby Market in UAE and KSA.
- Defined the Toy and Hobby market scope, focusing on movie and comic figures, anime and manga figures, and video game figures.
- Market sizing analysis projected the hobby market to reach ~11% of the toy industry by 2028, driven by factors like an increasing expatriate population, the lifting of the cinema ban in KSA, and Saudi Vision 2030.
- Conducted primary and secondary research to assess major retailers, distributors, hobby events, popular characters, key OTT platforms, and the acceptance of Japanese content in the GCC region.
- Performed competition benchmarking and provided brief profiles of major market players in KSA and UAE.
- Delivered a detailed value chain analysis, outlining the margin structure and sourcing model of hobby products compared to toy products, from import to end-customer sales.
Impact We Created
- Similar to India, several key insights from our analysis impressed the client in evaluating their market entry into UAE and KSA.
- Few insights which the client appreciated were toy sourcing regulations, duty structure, profit margins, and the rise of hobby events like Comic Con.
- Our in-depth research provided a comprehensive understanding of the UE and KSA hobby market and supported the client’s expansion strategy.