Table of Content

Executive Summary
- Key Takeaways
- Market Snapshot (value, attendance, per-capita spend, pipeline)
- Investment Highlights & Strategic Imperatives
Research Methodology (Market Definitions & Assumptions; +Abbreviations; +Indonesia-specific Attendance & Spend Taxonomy; +Bottom-Up Site Audit Framework; +Top-Down Tourism & Population Normalization; +Primary Interview Protocols; +Limitations & Data Confidence Intervals)

3.1 Definition & Scope
3.2 Evolution of Parks & FECs Ecosystem
3.3 Demand Genesis (Domestic Tourism, Urban Leisure, Retail-Led FECs)
3.4 Visitor Journey & Spend Drivers (Pre-visit, In-park, Post-visit)

Macroeconomic Factors

Growth Drivers (+Urbanization & Middle-Class Expansion; +Domestic Tourism Trips; +Retail-tainment & Mall Redevelopment; +IP/Branded Experiences; +Airport Connectivity & LCC Seats; +Digital Payments & Cashless Adoption)
6.2 Market Challenges (+Land Use & Zoning; +Ride Import/SNI Certification Lead-times; +Weather/El-Niño Sensitivity; +Talent & Safety Compliance; +FX/Capex Volatility; +Traffic/Access Constraints)
6.3 Emerging Opportunities (+Resort-Scale Integrated Projects; +Night-time Economy & Events; +Water-Park Expansion in Secondary Cities; +School/Edu-tainment Partnerships; +IP Localization & Indonesian Culture; +Dynamic Pricing & Memberships)
6.4 Demand Seasonality & Peak-Day Operations (+Public Holidays; +School Calendars; +Weather Windows; +Peak-Hour Throughput Management)
6.5 Government Policy & Incentives (+BKPM Investment Licensing; +Tourism Priority Destinations; +VAT/PPN; +Halal F&B & BPOM; +Employment/BPJS; +Safety Codes/SNI)
6.6 Stakeholder Ecosystem (+Developers; +Operators; +IP Owners; +Ride OEMs; +OTAs; +Mall Owners; +Local Governments)
6.7 Porter’s Five Forces (+Supplier Power (Ride OEMs); +Buyer Power (OTAs/Groups); +Threat of Substitutes (Cinemas/Streaming/Retail-tainment); +Threat of New Entrants (Integrated Resorts); +Rivalry Intensity (Java/Bali))
6.8 Competition Ecosystem Mapping (+By Region; +By Park Type; +By Attendance Band; +By IP/Brand Intensity)
End-User & Cohort Analysis (+Household Income Brackets; +Trip Frequency; +Spend Baskets; +Digital Engagement; +NPS/Advocacy Behaviors; +Accessibility & Transport Modes)
7.1 Families with Children
7.2 Teens/Young Adults & Groups
7.3 International Tourists (Australia, ASEAN, East Asia)
7.4 Corporate/MICE & Schools
Pricing & Yield Management (+Base Ticket Bands; +Dynamic/Peak Pricing; +Passholder Economics; +Bundling/Upsell; +Express/Virtual Queue Monetization; +In-Park Yield Levers)
Distribution & Partnerships (+Direct/App Conversion; +OTA Share (Traveloka, Tiket.com); +DMC/Tour Ops; +Hotel & Airline Bundles; +Co-marketing with Malls/Developers; +Payment Wallets & BNPL)
Technology & Operations (+Ride Throughput/Capacity per Hour; +RFID/Cashless Penetration; +Mobile App/CRM/MAU; +Virtual Queue Systems; +AR/VR/XR Attractions; +Safety & Preventive Maintenance Tech)
Infrastructure, Access & Real Estate (+Site Selection & Zoning; +Road/Airport Proximity; +Parking Ratios; +Utilities & Water Management; +Hotel Keys & ADR Capture; +Mall-adjacent FEC Economics)
Regulatory, Safety & Standards (+SNI Ride Standards & Certifications; +BPOM for F&B; +Halal Certification; +Environmental & Noise; +Labor/Working-at-Heights; +Emergency/Medical Response Protocols)
Sustainability & Community Impact (+Water Recycling; +Energy Management; +Local Sourcing; +Wildlife/Edu-Programs; +Waste & Plastics; +Community Employment)
Risk & Sensitivity Analysis (+FX/Capex; +Weather & Natural Events; +Health-Safety Incidents; +Tourism Shock Scenarios; +Regulatory Shifts; +Construction Delays)

Market Size

16.1 By Value
16.2 By Attendance
16.3 By Per-Capita Spend
16.4 By Revenue Mix (Admissions vs In-Park vs Hotels)

Market Segment

Indonesia Amusement & Theme Park Market Segmentation (+Segmentation Metrics: attendance, revenue mix, per-capita spend, capacity/hour, dwell time, repeat rate)
5.1 By Park Type (+Dry Theme Park; +Water Park; +Safari & Animal Experience; +Mixed-Use Resort Theme Park; +Indoor FEC/Edutainment)
5.2 By Geography/Region (+Java (Jakarta, West Java, Banten); +Bali & Nusa Tenggara; +Sumatra; +Kalimantan; +Sulawesi & Eastern Indonesia)
5.3 By Visitor Origin (+Domestic Day-trip; +Domestic Overnight; +International Leisure; +MICE/Groups; +School/Edu-Trips)
5.4 By Ticket/Product (+General Admission; +Bundles/Combo; +Annual/Season Pass; +Express/Virtual Queue; +Event/Seasonal)
5.5 By Revenue Stream (+Admissions; +F&B; +Merchandise & IP; +Experiences/Pay-per-Ride; +Hotels/Resort & Ancillaries)
5.6 By Channel (+Direct (Online/App/Box Office); +OTAs (Traveloka, Tiket.com); +Tour Operators/Wholesalers; +Corporate/MICE; +Partnerships/Alliances)
5.7 By Customer Cohort (+Families with Kids; +Teens/Young Adults; +Couples/Tourists; +Corporate/Groups; +Schools)

Competition Analysis

ompetitive Landscape & Cross-Comparison (+Attendance Bands; +Ride Mix; +IP/Branding; +Per-Cap Spend Drivers; +Digital Maturity; +Hotel/Resort Integration; +Safety/Certification Track; +Distribution Mix)
15.1 Market Share Snapshot (+By Attendance; +By Revenue; +By Region; +By Park Type)
15.2 Cross-Comparison Parameters (8)

Company Overview & Park Portfolio (#parks, regions, anchor assets)
Annual Attendance & Peak-Day Capacity (visits, capacity/hour)
Per-Capita Spend Drivers (F&B %, merch %, paid experiences %)
Ride Mix & Headliners (coasters, water rides, safari, edutainment)
IP/Branding Intensity (global IP, local culture, seasonal events)
Digital Maturity (app MAU, cashless %, virtual queue adoption)
Safety & Compliance (SNI certifications, incident rate, audits/year)
Distribution & Partnerships (OTA share, hotel/airline bundles, loyalty reach)
15.3 Detailed Profiles of Major Companies (15)
15.3.1 Taman Impian Jaya Ancol – Dunia Fantasi (DUFAN)
15.3.2 Taman Safari Indonesia (Bogor, Prigen, Bali Safari & Marine Park)
15.3.3 Jatim Park Group (JTP 1–3, Museum Angkut, Batu Secret Zoo)
15.3.4 Trans Studio (Bandung, Cibubur, Bali)
15.3.5 JungleLand Adventure Theme Park (Sentul)
15.3.6 Waterbom Bali
15.3.7 Atlantis Water Adventure (Ancol)
15.3.8 Ocean Dream Samudra (Ancol)
15.3.9 Sea World Ancol
15.3.10 KidZania Jakarta
15.3.11 Go!Wet Waterpark (Bekasi)
15.3.12 The Jungle Waterpark (Bogor)
15.3.13 Funworld Indonesia (FEC Network)
15.3.14 Timezone Indonesia (FEC Network)
15.3.15 MNC Lido City Theme Park (Planned, Integrated Resort)

End User Analysis

End-User & Cohort Analysis (+Household Income Brackets; +Trip Frequency; +Spend Baskets; +Digital Engagement; +NPS/Advocacy Behaviors; +Accessibility & Transport Modes)
7.1 Families with Children
7.2 Teens/Young Adults & Groups
7.3 International Tourists (Australia, ASEAN, East Asia)
7.4 Corporate/MICE & Schools