Market OverviewÂ
The U.S. Continuous Glucose Monitoring (CGM) devices market is valued at approximately USD ~ billion, driven by increasing diabetes prevalence and the rising demand for personalized healthcare solutions. With over ~ million people diagnosed with diabetes in the U.S. in 2025, the market continues to expand due to the growing adoption of CGM devices among both Type 1 and Type 2 diabetes patients. Additionally, advancements in technology and FDA approvals for over-the-counter (OTC) use have bolstered demand. The shift towards wearable devices and real-time monitoring solutions is expected to further fuel market growth, as these devices offer enhanced glucose control and better disease management compared to traditional methods.Â
The United States dominates the CGM market due to its extensive healthcare infrastructure and widespread adoption of advanced medical technologies. Key cities like New York, Los Angeles, and Chicago are major hubs for healthcare innovation, research, and access to specialized medical care. The market is also influenced by high patient awareness, the availability of insurance coverage for CGM devices, and regulatory support from entities such as the FDA. In addition to strong demand from major urban centers, the rural areas are also seeing increasing penetration of CGM devices due to the expansion of telemedicine and digital health initiatives.

Market SegmentationÂ
By Product TypeÂ
The U.S. CGM market is segmented by product type into Real-Time CGM (RT-CGM), Intermittently Scanned CGM (iCGM), and Over-the-Counter (OTC) Wellness CGM devices. The RT-CGM devices dominate the market due to their real-time glucose monitoring capabilities and integration with insulin pumps, making them particularly useful for individuals managing Type 1 diabetes. The increasing approval for OTC devices is gradually gaining market traction as more individuals use CGMs for lifestyle and wellness purposes. Real-time monitoring has shown considerable advantages in terms of glycemic control, driving the preference for these products.

By End-UserÂ
The end-user segmentation of the U.S. CGM market consists of home use, clinical use, and specialty clinics. Home use devices hold the largest share, as patients prefer the convenience of monitoring glucose levels from the comfort of their homes. The increased number of diabetes patients managing their condition through home care is a key factor in the dominance of this segment. Clinical use, particularly in hospitals and healthcare settings, is also significant but tends to be more focused on acute care management. Specialty clinics, especially those focused on endocrinology, contribute a smaller, but growing share due to their specialized care.

Competitive LandscapeÂ
The U.S. CGM market is competitive, with several dominant players driving innovation and market growth. Major players like Dexcom, Abbott, and Medtronic have established strong positions due to their technological advancements, brand recognition, and extensive distribution networks. These companies continue to invest in research and development to enhance the accuracy, wearability, and affordability of CGM devices, keeping them ahead of emerging competitors. Smaller players, such as Senseonics and i-SENS, are also focusing on niche innovations like sensor longevity and integration with fitness devices to capture emerging demand from non-diabetic users.Â
| Company | Establishment Year | Headquarters | Product Portfolio | Market Focus | Technological Innovations |
| Dexcom | 1999 | San Diego, California | ~ | ~ | ~ |
| Abbott | 1888 | Abbott Park, Illinois | ~ | ~ | ~ |
| Medtronic | 1949 | Minneapolis, Minnesota | ~ | ~ | ~ |
| Senseonics | 2004 | Germantown, Maryland | ~ | ~ | ~ |
| i-SENS | 2002 | Seoul, South Korea | ~ | ~ | ~ |

USA Continuous Glucose Monitoring Devices Market Analysis
Growth DriversÂ
Urbanization
The U.S. has witnessed rapid urbanization, with over ~ % of its population residing in urban areas in 2025, as per the World Bank. This urban shift plays a critical role in the increased demand for healthcare technologies like continuous glucose monitoring (CGM). Urbanization brings about higher disposable income, increased healthcare access, and a greater concentration of healthcare providers, facilitating better adoption of advanced medical devices. Urban residents are also more likely to embrace health-conscious lifestyles and technologies, such as CGMs, to manage chronic diseases like diabetes. The rise in the urban population directly supports the demand for CGM devices in cities where healthcare infrastructure is robust and highly accessible.Â
Industrialization
Industrialization has been a driving force for the U.S. healthcare sector, particularly in the development and adoption of medical technologies such as CGMs. The expansion of manufacturing industries and technological infrastructure in the U.S. supports research and innovation in health devices. The U.S. industrial sector is expected to grow at an annual rate of ~ % in 2025 according to the International Monetary Fund (IMF). This growth not only contributes to the economy but also supports the healthcare industry by fostering innovation and the production of advanced healthcare solutions like CGMs. Moreover, industrialization has facilitated the increased availability of advanced diagnostics and health monitoring devices, which directly benefits diabetes patients in terms of easier access to CGM systems.
RestraintsÂ
High Initial Costs
The high initial costs associated with CGM devices continue to pose a restraint for widespread adoption in the U.S. market. According to the Centers for Medicare and Medicaid Services (CMS), in 2025, the average price of a CGM sensor kit is approximately USD ~ for a 90-day supply. Although the U.S. government supports CGM use through Medicare for qualifying patients, the upfront costs remain prohibitive for those without insurance or under private plans. This financial barrier limits the broader adoption of CGM devices among middle-income groups, despite their increasing popularity. With rising healthcare costs in the U.S., this barrier is expected to continue limiting access for a significant portion of the population.Â
Technical Challenges
Technical challenges also hinder the growth of the CGM market. While CGMs are highly effective for real-time glucose monitoring, issues such as sensor calibration errors, signal interference, and battery life limitations persist. According to the Food and Drug Administration (FDA), there have been recalls for certain CGM models due to inaccuracies and reliability concerns, which can undermine consumer trust. Moreover, sensor wear-time is limited, with most CGMs requiring replacements every 7-14 days. These technical limitations slow the widespread adoption of CGMs, as patients and healthcare providers seek solutions with greater accuracy and longevity. Addressing these challenges remains a crucial focus for manufacturers in the coming years.Â
OpportunitiesÂ
Technological Advancements
Technological advancements in CGM devices present a promising opportunity for market growth. As of 2025, more than ~ % of CGM users in the U.S. have access to real-time glucose data through mobile apps integrated with CGM devices, enhancing user experience. These advancements allow patients to monitor their glucose levels in real time, providing immediate feedback on diet, exercise, and insulin management. The integration of artificial intelligence (AI) and machine learning (ML) in CGM devices is poised to enhance the accuracy and predictive capabilities of these devices, further driving adoption. Current technological innovations, such as non-invasive glucose sensors, hold the potential to revolutionize the market, creating new opportunities for growth.Â
International Collaborations
International collaborations in the healthcare and medical device sectors offer significant growth opportunities for the CGM market. Companies in the U.S. are increasingly partnering with global healthcare providers and research organizations to expand the reach of CGM devices. As of 2025, the U.S. has been engaged in multiple research collaborations with European Union countries and other nations to develop and distribute advanced CGM technologies. These collaborations are expected to boost the market’s global presence, open new avenues for product development, and foster innovation in the diabetes management sector. Furthermore, international partnerships provide access to new markets with growing diabetes rates, creating a broader consumer base for CGM devices.Â
Future OutlookÂ
Over the next 5 years, the U.S. CGM market is expected to show significant growth driven by continuous advancements in CGM technology, a growing number of diabetes cases, and the increasing shift towards preventive healthcare. The development of more affordable and accessible CGM systems, especially in the OTC segment, will likely expand the addressable market. Additionally, the integration of CGM with other digital health solutions, such as fitness trackers and smartphones, will offer new avenues for both medical and wellness applications.Â
Major Players in the MarketÂ
- DexcomÂ
- AbbottÂ
- MedtronicÂ
- SenseonicsÂ
- i-SENSÂ
- A. Menarini DiagnosticsÂ
- Roche DiagnosticsÂ
- Ascensia Diabetes CareÂ
- YpsomedÂ
- F. Hoffmann-La Roche AGÂ
- Tandem DiabetesÂ
- Nova BiomedicalÂ
- Trividia HealthÂ
- Insulet CorporationÂ
- Arkray Inc.Â
Key Target AudienceÂ
- Investors and Venture Capitalist FirmsÂ
- Government and Regulatory Bodies (FDA, CDC)Â
- Healthcare Providers (Hospitals and Clinics)Â
- Insurance ProvidersÂ
- Pharmaceutical CompaniesÂ
- Endocrinology SpecialistsÂ
- Diabetes Patient Advocacy GroupsÂ
- Medical Device ManufacturersÂ
Research MethodologyÂ
Step 1: Identification of Key VariablesÂ
This phase involves identifying the major variables that influence the U.S. CGM market, such as diabetes prevalence, technology adoption rates, and reimbursement policies. Data is gathered from reliable secondary sources including public health organizations and commercial databases, supplemented by insights from expert interviews.Â
Step 2: Market Analysis and ConstructionÂ
In this phase, a comprehensive analysis is conducted on historical market data, covering market penetration rates, consumer demographics, and pricing models. This will include evaluating the market dynamics, demand patterns, and assessing the growth drivers and barriers.Â
Step 3: Hypothesis Validation and Expert ConsultationÂ
The hypotheses formulated during market analysis are validated through expert interviews, including consultations with diabetes specialists, device manufacturers, and healthcare providers. These insights help refine the market data and add depth to the analysis.Â
Step 4: Research Synthesis and Final OutputÂ
The final phase combines the data from previous steps and gathers direct feedback from key stakeholders in the market. This provides a complete picture of the current market landscape and offers actionable insights for future strategies and investment opportunities.Â
- Executive SummaryÂ
- Research Methodology (Market Definitions & CGM Technology Taxonomy (Invasive, Minimally Invasive, OTC Wellness), Data Sources (Medicare, FDA, Private Payer Claims, Industry Databases), Market Sizing & Forecast Approach (Top‑Down + Bottom‑Up), Estimation Method for Installed Base, Sensor Attachment Penetration, Wear‑Time Value Models, Primary Research Protocol (Physician Panels, Payer Interviews, Patient Journey Mapping), Assumptions & Constraints)
- Market Definition and Scope (CGM vs Traditional BGM vs Flash Monitoring)Â
- Healthcare ContextÂ
- Clinical Efficacy and Quality of Life MetricsÂ
- Value Proposition Analysis (Real‑Time, Alert Latency, Hypo/Hyper Alerts)Â
- Market Genesis & Evolution (CGM Commercial Lifecycle)Â
- Era of Professional CGMsÂ
- Home‑Use Clinical CGMsÂ
- Expansion into Fitness/Wellness (OTC Apps)Â
- Historical Adoption Timeline (Innovation Milestones)Â
- U.S. Healthcare Reimbursement & Policy FrameworkÂ
- Medicare/Medicaid Coverage AnalysesÂ
- Private Payer Reimbursement DynamicsÂ
- Regulatory Positioning & FDA Guidance ImplicationsÂ
- Supply Chain/Value Chain MappingÂ
- OEM → Distributor → Retail/Clinic → End‑UserÂ
- Sensor Manufacturing, Calibration, Connectivity, After‑Sales SupportÂ
- Growth DriversÂ
Diabetes Prevalence & Early Diagnosis Trends (Epidemiological Pull)Â
Medicare Expansion for Non‑Insulin Basal PatientsÂ
OTC Approval & Consumer Wellness AdoptionÂ
IoT/AI Integration EnablersÂ
Price Erosion & Sensor Reuse Models - Market ChallengesÂ
Coverage Limitations in Certain Patient CohortsÂ
Sensor Accuracy Constraints & FDA Safety WarningsÂ
Competitive Pricing Pressure & Reimbursement Bottlenecks - OpportunitiesÂ
AI‑Powered Decision SupportÂ
Next‑Gen Biomarker Fusion (metabolic health dashboards)Â
Enterprise Clinical Workflows Integration - Technology & Adoption TrendsÂ
Sensor Miniaturization & WearabilityÂ
Digital Therapeutics LinkagesÂ
Interoperability Standards - Regulatory & ComplianceÂ
- FDA Medical vs Low‑Risk Digital Health ClassificationÂ
- Quality & Post‑Market Surveillance RequirementsÂ
- Porter’s Five Forces AnalysisÂ
- By Value, 2019-2025Â
- By Volume, 2019-2025Â
- By Average Price of Platforms/Services, 2019-2025Â
- By Product Category (In Value %)Â
Real‑Time CGM (RT‑CGM) (Sensor Technology Efficacy)Â
Intermittently Scanned CGM
Over‑The‑Counter (OTC) Wellness CGM (Consumer Health Stack) - By Component (In Value %)Â
Sensors (Wearable Biosensor Units)Â
Transmitters (Wireless Connectivity Modules)Â
Receivers/Display Devices (Smartphone + Dedicated Readers) - By Wear‑Time Duration Protocol (In Value %)Â
7‑Day SensorsÂ
10–14‑Day SensorsÂ
15+‑Day Extended Wear - By End User (In Value %)Â
Home & Personal UseÂ
Clinical/Hospital UseÂ
Specialty Clinics (Endocrinology) - By Demographic (In Value %)Â
AdultÂ
Pediatric & AdolescentÂ
Wellness/Non‑Diabetes SegmentÂ
- Market ShareÂ
- Cross‑Comparison Parameters (Regulatory Approvals & Label Expansion (FDA Indications), Sensor Wear‑Time & Accuracy Index, Connectivity Ecosystem (App + API Integration), Reimbursement Footprint & Coverage Codes, Distribution Reach & Channel Depth, Pricing Tiers & ASP Bands, Clinical Evidence & Outcomes Studies Support, Innovation Pipeline & Patent Positioning)
- Competitive Positioning MatrixÂ
- Strength vs AccessibilityÂ
- Clinical vs Wellness FocusÂ
- Pricing Benchmarking (SKU Level)Â
- ASP Ranges by Category & TechnologyÂ
- Detailed Company Profiles
Dexcom, Inc. (RT‑CGM Accuracy Leadership)
Abbott (FreeStyle Libre & OTC Lingo)
Medtronic plc
Senseonics Holdings, Inc.
Ypsomed AG
A. Menarini Diagnostics S.r.l.
Signos, Inc.
Phillips‑Medisize / Molex
F. Hoffmann‑La Roche Ltd. (Accu‑Chek Portfolio)
Ascensia Diabetes Care
ARKRAY, Inc.
WaveForm Technologies, Inc.
B. Braun Melsungen AG
i‑SENS, Inc.
Oura Labs (Platform Integration Partner)Â
- Clinical vs Consumer Adoption PatternsÂ
- Utilization Behavior & Patient Compliance IndicatorsÂ
- Budget Allocation & Payer Decision ModelsÂ
- Pain Points & Preference Hierarchies
- Future Market Size by Value, 2026-2030Â
- Future Market Size by Volume, 2026-2030Â
- Average Frame Cost Outlook, 2026-2030Â

