Market Overview

The USA Mobility-as-a-Service (MaaS) market is projected to be valued at USD ~ billion in 2024, driven by the rapid digitalization of the transportation sector and consumer preferences for on-demand, flexible transport solutions. The growth is supported by increasing urbanization, the expansion of shared mobility solutions, and government policies promoting sustainable transportation. With increasing penetration of smartphone-based transportation platforms and the push for eco-friendly solutions, the market is positioned to expand significantly. Furthermore, the rise in congestion pricing models, as well as regulatory changes favoring shared transportation, will further propel market growth.

Cities like New York, Los Angeles, and San Francisco dominate the USA MaaS market due to their dense populations, technological advancements, and progressive transport policies. These cities are early adopters of MaaS solutions, driven by both governmental incentives and consumer demand for alternative transport methods. Furthermore, the extensive integration of ride-hailing services, public transport systems, and autonomous vehicle trials in these urban centers has led to their dominance. The adoption of MaaS in these cities is further supported by high levels of investment in smart city initiatives, making them central hubs for MaaS growth in the U.S.
USA Mobility‑as‑a‑Service (MaaS)Market Size

Market Segmentation

By Service Type

The USA MaaS market is segmented by service type, and it is predominantly driven by ride-hailing, micro-mobility, and car-sharing services. Ride-hailing services are the largest contributor to the market share as companies like Uber and Lyft continue to dominate the sector, making up a significant portion of the MaaS landscape. The growth of car-sharing platforms such as Zipcar, and the increasing adoption of electric scooter-sharing in urban areas, are further fueling the segment’s expansion.
USA Mobility‑as‑a‑Service (MaaS) Market Segmentation by Service Type

By Region

The market is also segmented by region into Central Region, Eastern Region, Western Region, and Southern Region. The Western region, which includes major urban centers such as San Francisco, Los Angeles, and Seattle, is a key contributor to the MaaS market due to its tech-driven environment and high demand for sustainable transportation solutions.
USA Mobility‑as‑a‑Service (MaaS) Market Segmentation by Region

Competitive Landscape

The USA MaaS market is highly competitive, with both established tech giants and emerging startups shaping the landscape. Major players in the market include Uber, Lyft, Waymo, and Via Transportation, alongside smaller regional players.

Company	Establishment Year	Headquarters	Platform Type	Key Offerings	Market Focus
Uber	2009	San Francisco, USA	~	~	~
Lyft	2012	San Francisco, USA	~	~	~
Waymo	2009	Mountain View, USA	~	~	~
Via	2012	New York, USA	~	~	~
Getaround	2009	San Francisco, USA	~	~	~

USA Mobility‑as‑a‑Service (MaaS) Market Share

USA Mobility‑as‑a‑Service (MaaS) Market Analysis

Growth Drivers

Urbanization

Urbanization plays a crucial role in the expansion of the Mobility-as-a-Service (MaaS) market in the U.S., as cities continue to grow rapidly, and the demand for more sustainable transportation solutions increases. By 2024, the U.S. urban population is expected to surpass ~ million, with the metropolitan areas accounting for 83% of the national population, according to the U.S. Census Bureau. This surge in urban living fuels the demand for multimodal transportation options, which MaaS platforms provide, offering seamless integration of different transport services like ride-hailing, car-sharing, and micro-mobility. The growth in urban centers directly increases the adoption of MaaS solutions due to the high density of commuters and a shift towards shared and eco-friendly transport modes. The U.S. government’s increasing investments in sustainable transportation infrastructure further accelerate MaaS growth in these urban environments.

Industrialization

The rapid pace of industrialization, especially in cities like Houston, Texas, and Detroit, Michigan, is contributing to the demand for MaaS in the U.S. Industrial growth leads to higher demand for workforce transportation and logistics solutions. The total manufacturing output of the U.S. reached USD ~ trillion in 2024, according to the U.S. Bureau of Economic Analysis. As industries expand and more people commute to industrial zones, the need for efficient and affordable mobility solutions rises. MaaS platforms help meet this demand by offering on-demand transit options, shuttle services, and carpooling for industrial workers. Furthermore, as more industries adopt sustainability goals, MaaS provides a pathway to reduce their carbon footprints by promoting shared transport solutions, easing congestion, and improving air quality in industrial areas.

Restraints

High Initial Costs

High initial costs of developing and deploying Mobility-as-a-Service platforms present a significant restraint for widespread adoption in the U.S. MaaS platforms require substantial investments in infrastructure, technology, and partnerships with existing transport providers. The U.S. Department of Transportation (USDOT) estimates that the average cost to develop a full-fledged MaaS platform can range from USD ~ million to USD ~ million, depending on the scale of the city or region. These high upfront costs, especially local governments and smaller operators, can limit the pace at which MaaS is deployed in non-metro areas. Additionally, the cost of acquiring electric vehicles for MaaS fleets and establishing charging stations presents further financial barriers, particularly in a challenging post-pandemic economic recovery environment.

Technical Challenges

Technical challenges, including the integration of multiple transportation modes and the establishment of a seamless user experience, hinder the expansion of the MaaS market in the U.S. According to the National Institute of Standards and Technology (NIST), interoperability between different transport providers and platform technologies remains a significant barrier. Ensuring real-time data sharing, synchronized billing, and a unified user interface for diverse transport services is complex and costly. Moreover, cybersecurity threats pose a risk to the integrity of MaaS platforms, as the platforms collect vast amounts of sensitive user data. Ensuring these platforms are resilient and can operate smoothly across various cities, each with its own infrastructure and regulations, is a technical challenge that requires significant investment in R&D.

Opportunities

Technological Advancements

Technological advancements present significant opportunities for the growth of the MaaS market in the U.S., especially as autonomous vehicles (AVs), electric vehicles (EVs), and artificial intelligence (AI) continue to evolve. The U.S. electric vehicle market reached a sales volume of ~ vehicles in 2024, a ~ % increase , according to the U.S. Department of Energy. As EV infrastructure improves, integrating electric vehicles into MaaS platforms offers substantial growth potential. Furthermore, the development of AI-powered routing algorithms and autonomous vehicle fleets offers the opportunity to reduce costs, enhance efficiency, and improve the user experience. These technological advancements, combined with increasing government incentives for EV adoption and autonomous vehicle testing, provide a clear pathway for MaaS to evolve into a critical component of U.S. transportation systems.

International Collaborations

International collaborations present a significant opportunity to expand the U.S. MaaS market, particularly through partnerships with global leaders in mobility technology and sustainability. Companies like Uber and Lyft are already exploring strategic alliances with European MaaS providers to expand their offerings globally. Furthermore, the U.S. is in active discussions with European countries to adopt best practices for MaaS regulation and platform integration, as outlined by the European Commission’s initiative to create a unified MaaS framework. Such collaborations offer opportunities to bring cutting-edge mobility solutions, such as multimodal journey planners and integrated payment systems, to U.S. cities. These partnerships also help U.S. companies access advanced MaaS technologies, enabling them to expand service offerings and improve operational efficiency.

Future Outlook

Over the next 5 years, the USA MaaS market is expected to show significant growth, driven by continuous government support, advancements in transport technology, and increasing consumer demand for flexible and sustainable transportation solutions. The introduction of autonomous vehicles and the integration of EVs into MaaS platforms will further fuel the market’s expansion. Additionally, growing urban congestion and the shift towards shared mobility models are anticipated to drive further adoption of MaaS solutions.

Major Players in the Market

Uber Technologies, Inc.
Lyft, Inc.
Waymo (Alphabet)
Via Transportation
Getaround
Turo
Zipcar (Avis)
Bird
Lime
MaaS Global (Whim)
Moovit
Bridj
Scoot Networks
Revel Transit
Curb Mobility

Key Target Audience

Government Agencies (e.g., USDOT, FTA, State Transport Departments)
Transportation Network Companies (TNCs)
OEMs (Automobile Manufacturers)
Investments and Venture Capitalist Firms
Urban Mobility Planners and Municipalities
Fleet Operators
Smart City Developers
Private Sector Corporations (Corporate Mobility Solutions Providers)

Research Methodology

Step 1: Identification of Key Variables

The initial phase involves gathering data on stakeholders in the USA MaaS market. This is done through secondary research and proprietary databases, focusing on key players and market size. The aim is to establish the critical factors driving the MaaS adoption in urban and suburban environments.

Step 2: Market Analysis and Construction

Historical data is compiled, evaluating past growth and trends in service adoption, user base expansion, and revenue generation. Insights are drawn from past MaaS deployment patterns to determine future projections.

Step 3: Hypothesis Validation and Expert Consultation

Experts from major MaaS providers are consulted to validate hypotheses and gain qualitative insights. These consultations focus on the technological and regulatory challenges shaping the market.

Step 4: Research Synthesis and Final Output

Final insights are gathered by engaging with multiple MaaS stakeholders, including fleet operators and tech platforms, to validate key assumptions and finalize the market’s growth trajectory.

Executive Summary

Executive Summary
Research Methodology (Market Definitions and Assumptions, USA‑specific MaaS Taxonomy, Abbreviations, TAM/SAM/SOM Modeling, USA Regulatory Data Sources, Primary vs. Secondary Research Protocols, Forecasting Methodology, Bias Controls, Limitations)

USA Mobility‑as‑a‑Service (MaaS) Market Overview

Strategic Concept of MaaS & Integration Framework
Ecosystem Stakeholders (Platforms, Public Transit, OEMs, Fleet Providers, Tech Integrators)
Market Genesis & Evolution in USA
Institutional Infrastructure & Data Interoperability Architectures (API Standards, Payment Systems)
Supply Chain & Mobility Value Chain
Vehicle OEMs → Fleet Operators → Platforms → Users
Data/AI Infrastructure → Real‑Time Optimization → Billing/Clearing Networks

USA Mobility‑as‑a‑Service (MaaS) Market Analysis

Growth Drivers
Urban Congestion & Modal Shift Index
Cost Differential: Vehicle Ownership vs MaaS Spend
Smartphone Penetration & Digital Payments
Sustainability & Zero‑Emission Zones
Challenges & Market Frictions
Regulatory Heterogeneity Across States and Cities
Licensing, Insurance & Safety Compliance
Data Privacy & Cybersecurity Risks
High‑Impact Trends
Multi‑Modal Trip Orchestration
AI‑Driven Predictive Routing & Dynamic Pricing
Integration of Autonomous Robotaxi Services
EV Adoption & Charging Infrastructure Partnerships
Opportunity Spaces
Corporate MaaS Contracts
Public Transit Partnership & Subsidized MaaS
Last‑Mile Logistics Integration
Micro‑Subscription Models
Policy & Regulatory Environment
Federal Transportation Policy (FTA, USDOT Modernization)
State/City Mobility Mandates & Data Sharing Requirements
Strategic Frameworks
Porters Five Forces (USA MaaS Context)
Ecosystem Heatmap (Public, Private, Tech Partners)

USA Mobility‑as‑a‑Service (MaaS) Market Size (2019 -2025)

By Value, 2019 -2025
By Volume, 2019 -2025
By Average Price of Platforms/Services, 2019-2025

USA Mobility‑as‑a‑Service (MaaS) Market Segmentation

By Service Type (In Value %)
Ride‑Hailing (Pay‑Per‑Ride)
Ride‑Sharing/Carpooling
Car‑Sharing
Micro‑Mobility (E‑Scooter/Bikes)
Shuttle/On‑Demand Transit
Autonomous Mobility Services
By Platform Type (In Value %)
Integrated MaaS App (Multimode)
Single‑Service Provider
OEM Native Platform
Transit‑Integrated Platform
By Access Model (In Value %)
Subscription‑First
Pay‑Per‑Use
Hybrid Bundles (Subscriptions + Micro‑Transactions)
By User Type (In Value %)
B2C Commuters
Corporate Programs (Employee Mobility)
Government Agencies
Tourists / Visitors
By Technology Stack (In Value %)
AI/ML Trip Orchestration
Real‑Time Data Analytics
Autonomous Fleet Integration
Blockchain/Tokenized Payments

USA Mobility‑as‑a‑Service (MaaS) Competitive Analysis

Market Share by Revenue & User Base (Platform & Service Value Pools)
Cross‑Comparison Parameters (Competitive Positioning & Value Proposition, Business Model (Subscription vs Pay‑Per‑Use Emphasis), Technology Differentiators (AI routing, Real‑Time Optimization, AV Integration), Revenue & Growth Rates (ARR, GMV, Trip Yield), User Base & Retention Metrics, Platform Integrations & API Partnerships, Regulatory & Compliance Credentials, Strategic Alliances & Public Transit Integrations)
Detailed Profiles of Key Industry Players
Uber Technologies, Inc.
Lyft, Inc.
Waymo (Alphabet)
Tesla Robotaxi Network
Via Transportation
Getaround / Turo
Zipcar (Avis)
Bird / Lime (Micro‑Mobility)
MaaS Global (Whim)
Transit (via Transit App)
Moovit (Intel)
Bridj (On‑Demand Shuttles)
Curb Mobility
Scoot Networks
Revel Transit

USA Mobility‑as‑a‑Service (MaaS) End‑User Analysis

User Demand Behavior (Trip Frequency, Loyalty, Churn)
Price Sensitivity & Willingness to Pay Metrics
Decision Drivers (Convenience, Cost, Speed, Sustainability)
Pain Point Mapping & Opportunity Funnels

USA Mobility‑as‑a‑Service (MaaS) Market Future Size (2026-2030)

Future Market Size by Value, 2026-2030
Future Market Size by Volume, 2026-2030
Average Frame Cost Outlook, 2026-2030

How big is the USA Mobility-as-a-Service Market?

The USA MaaS market is valued at USD 7~ billion in 2024, driven by the increasing demand for on-demand transportation solutions and growing urbanization.

What are the challenges in the USA Mobility-as-a-Service Market?

Challenges in the USA MaaS market include regulatory complexity, privacy concerns, and high capital investment required for infrastructure development.

Who are the major players in the USA Mobility-as-a-Service Market?

Key players include Uber, Lyft, Waymo, Via, and Getaround, which dominate the market through their technological investments and extensive service coverage.

What are the growth drivers of the USA Mobility-as-a-Service Market?

The market is driven by urban congestion, advancements in autonomous vehicle technology, and increasing consumer preference for sustainable, flexible transport solutions.

What is the future outlook of the USA Mobility-as-a-Service Market?

The USA MaaS market is expected to grow substantially over the next 5 years, propelled by autonomous vehicle integration, EV adoption, and the rise of sustainable transportation solutions.