A leading Japanese trade organization (our client)
focused on aiding business relationships in the
automotive sector initiated a project to support the
expansion of Japanese auto-component suppliers to
India. Their goal was to promote cross-border
partnerships and drive trade collaboration between
Japan and India. Our client partnered with us to
manage the entire process from initial roadshow to
facilitating business matchmaking with interested
OEMs, Tier I, II, and III suppliers in India.
We implemented a phased and meticulous engagement model:
- Prospective Interest Collation: We met over 20
major Indian and foreign OEMs, along with more
than 20 leading Indian Tier I auto-component
suppliers, to brief them on the opportunity.
Simultaneously, over 700 Tier II and Tier III
vendors were approached through targeted cold calling
campaigns. Key discussion points included
potential collaboration interests, required
technologies or product categories, and areas of
growth through Japanese alliances.
- Profiling and Prioritization: A comprehensive
priority list was developed based on multiple
matchmaking parameters, including technological
expertise, scale of operations, existing OEM
relationships, quality certifications, and business
development standing.
- Trade Mission Support: Our coordination efforts
involved personalized communications, organizing
both virtual and in-person meetings, and
facilitating in-depth discussions between potential
partners and Japanese delegates. We placed
special emphasis on areas where localization
could create maximum mutual benefit.
- Strategic Matchmaking: Using our database of
profiled vendors, we enabled targeted
matchmaking engagements. Each engagement
was tailored based on business synergies,
technical compatibility, scalability, and cultural
alignment
The project culminated in more than 170 successful
matchmaking discussions involving Japanese and
Indian automotive companies. By identifying the right
partners based on detailed profiling and priority
parameters, we enabled the client to...