Facilitating strategic business matchmaking between Japanese and Indian auto-component suppliers and manufacturers

A leading Japanese trade organization (our client) focused on aiding business relationships in the automotive sector initiated a project to support the expansion of Japanese auto-component suppliers to India. Their goal was to promote cross-border partnerships and drive trade collaboration between Japan and India. Our client partnered with us to manage the entire process from initial roadshow to facilitating business matchmaking with interested OEMs, Tier I, II, and III suppliers in India.

We implemented a phased and meticulous engagement model:

• Prospective Interest Collation: We met over 20 major Indian and foreign OEMs, along with more than 20 leading Indian Tier I auto-component suppliers, to brief them on the opportunity. Simultaneously, over 700 Tier II and Tier III vendors were approached through targeted cold calling campaigns. Key discussion points included potential collaboration interests, required technologies or product categories, and areas of growth through Japanese alliances.
• Profiling and Prioritization: A comprehensive priority list was developed based on multiple matchmaking parameters, including technological expertise, scale of operations, existing OEM relationships, quality certifications, and business development standing.
• Trade Mission Support: Our coordination efforts involved personalized communications, organizing both virtual and in-person meetings, and facilitating in-depth discussions between potential partners and Japanese delegates. We placed special emphasis on areas where localization could create maximum mutual benefit.
• Strategic Matchmaking: Using our database of profiled vendors, we enabled targeted matchmaking engagements. Each engagement was tailored based on business synergies, technical compatibility, scalability, and cultural alignment

The project culminated in more than 170 successful matchmaking discussions involving Japanese and Indian automotive companies. By identifying the right partners based on detailed profiling and priority parameters, we enabled the client to...