Nexdigm conducted primary and secondary research
to provide an overview of the market size, segments,
opportunities and challenges, production and
consumption, export and import, etc. across the Indian
furniture market (online and offline segments).
Furthermore, we conducted a comprehensive supply
chain analysis which included 70+ stakeholder
interviews and analysis of importers, manufacturers,
distributors, retailers, and institutional buyers, among
others. We also mapped four pre-dominant supply
chain models - organized manufacturing, wholesale
trading, organized retailing, and e-commerce/Online.
We also studied the competitive scenario (retailers home, manufacturers-office, and e-commerce players)
and created extensive profiles of 15 players based on
factors such as product/service offerings, business
model, modes of doing business, import-export