Client : A leading Japanese Conglomerate
Service Offered : Pre-investment Advisory & Market Research
Sector / Industry : Machinery
A Japanese company with over 140 years of presence
and operations across various business lines such as
energy, building and infrastructure, electronic devices,
and digital solutions approached Nexdigm to
understand the business dynamics associated with the
Indian market, particularly concerning Spot Welding
Devices.
We first set out to gather information to create a
comprehensive report. A detailed analysis of the
information sourced was completed using multiple
surveys and cold calls across the entirety of India. To conduct the surveys, we prepared an exhaustive
list of potential OEMs and tier-one suppliers in the
Indian Auto and Auto-Component Market. We then
created a detailed questionnaire based on the survey
information and observations.
Our detailed analysis helped the client understand the
popularity of non-destructive testing, especially for
spot welding devices, its pricing, and the seasonality
of demand. Our thoroughly researched insights helped the client
revamp their product pricing strategy for the Indian
market.
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