Netflix uses its recommendation systems to keep you hooked. Uber uses real-time analytics to match you with fitting co-riders. Apart from these, one can point out many other applications of data analytics. While digital businesses and startups have been early adopters (read, leaders) of the big data revolution, it’s the large organizations that are lagging.
In this series of articles, we explore key reasons behind the low adoption of data and analytics by “Biggies” in conventional businesses like consumer goods, banking, manufacturing, pharma, and healthcare.